Larry Taylor approached me in need of a logo for XO Cocktail Parlor, a new upscale lounge he was planning to open in downtown Milwaukee. He knew that he needed something simple, yet sexy and sophisticated. After meeting to discuss his vision and goals, we went through rounds of concept sketches, digital roughs, and refinements to get to a finished logo that was exactly what he needed. 
XO Cocktail Parlor occupies the space of the former 42 Lounge, located at 326 E Mason St. They softly opened in late March of 2019 and held a three-day grand opening celebration that kicked off in late May. Next time you're downtown, go check out their beautifully renovated space and great cocktails!
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